1. (One Customer Problem) Provide marketing and selling services to local food and farmers markets business. There are over 12000 local food farmers markets in United States. On average, 50 business per farmers market. The opportunity is huge to sign these business for $30 monthly subscription. We have signed up huge amount of local food and farmers markets business already as customer through homecook.me website. We have local food and farmers markets signed up as customers for the marketing service through homecook.me. Next is to provide one-click buy option for these business to sell their products, with analytics. For each local business customer, there is opportunity for $30 monthly subscription and also revenue per transaction, of product sold. 2. (One Revenue Stream) 12000 farmers markets * 50 local business each = 600000 local business (conservative). 600000 local business * $30 per month * 12 months = $216000000 annual revenue Need to implement transactions per item sold = extra revenue We have identified a very simple conservative formula, which is the amount of total farmers markets in the United States (~12000), multiply by average number of business selling in the market (~50) equals potential 600k local business. If each business pays $30/month for monthly subscription equals $216M annual revenue. For every product sold, there will be additional revenue for transactions. 3. (Customer Archetype) We have been working with New York Times for a couple of years. Today, @nytimes wrote a great article on our customer archetype in the local food and farmers market space. Please click here to read the article. The customer archetype is a local food vendor. Name: Ahmed Role: Entrepreneur Hobbies: Family, Country, Patriot, Immigration Interests: Religion, Film, Community events, Neighborhood Age: 46 years old Gender: Male Industry: Food, Local food, Street Vendor Education: High School Products: Chicken and Rice Annual Revenue: $40000 In the past, New York Times also wrote an article for Patch farms, one of our customers in the local food and farmers markets, selling in the Napa Valley region in California. Please click here to read the article. The customer archetype is a small produce entrepreneur. Name: Mr Calderon Role: Family Entrepreneurs Hobbies: TV, Newspaper, Camping, Fishing Interests: Local food and farmers markets, Mexico Age: 49 years old Gender: Male Industry: Produce, local food, farmers market Education: High School Products: Mission Figs, Heirloom Tomatoes Annual Revenue: $100k 4. (Customer List) Valerie Moe A. Lopez – Valerie has a background in Finance, MBA and very interested in working with startups. She loves the automatic feeds of mytweetmark and understands artificial intelligence in advertising. She gave very positive feedback. Sumana Samuk – Sumana is an entrepreneur, and getting her Masters Degree in Social Business. She is graduating in September and interested in content, social marketing, business development utilizing mytweetmark network. She gave very positve feedback. Vikas Agrawal – Vikas works in the Silicon Valley, as a CTO, as well as heads Business Development. He is very curious in the algorithm behind mytweetmark engine, for automation, artifical intelligence and auto tweets in marketing. He gave very positive feedback. Reem’s Arab Street Food – I met with Reem’s wife in Jack London Square farmers market in Oakland, California. She loves the homecook product and would love to sign up with the service. She gave very positive feedback. La Vie Kitchen & Tasting Room – I met with one of the employee of La Vie, gave a demo of homecook product on my tablet. She loves the product, gave me the business card and wants me to contact their head office. She gave very positive feedback. Crumble & Whisk – I met with Charles, the owner of the business in Downtown Oakland farmers market in California. After giving a 2 minute demo on my Android phone, Charles loves the service and wants to sign up. He gave very positive feedback. Wisdom by Wisdom Natural Soaps – I met Meisha, the owner of the business in Jack London Square farmers market. She loves the marketing as well as wants to try out the new selling platform as early access user. She has spent money in advertising on Google/Facebook before and very unhappy. She gave very positive feedback. Big Paw (Olive Oil & Balsamic Vinegar) – I met with John, owner of the business, that sells in many farmers markets across Northern California. John has spent lots of money in advertising on Google/Facebook to sell his products and don’t know how to measure results. John has been a homecook customer for years. He gave very positive feedback. 5. (Model Testing) Pricing (customer calls: 4/22/2017): Low: $50/month The Basic Edition: Ability to upload the product to sell. View analytics for incoming traffic from online sources and watch buy conversion. Medium: $100/month The Advanced Edition: Create one time online presence for the business, profile page, product, pricing, farmers markets and blogs. Basic Customer Support included. High: $150/month The Enterprise Edition: The business is making more than $1000, use this feature for aditional marketing, auto tweets, additional traffic to the seller page to super charge the sales. 24/7 Advanced Customer support is included to fine tune the analytics to sales and buy conversion. Summary: There is a huge demand for the seller tool. The customers would like to upload their products, and get detailed analytics on the sales. The local farmers are really eager to come onboard now, which wasn’t the case a few years ago. Every business wants more branding is a validation, from my phone calls yesterday with the customers (see #7). We need to start the sales process and start collecting revenue. We have their trust, which is the most important aspect, when dealing with local food and farmers markets business. 7. (Recruit Competitor Customers) Customers: Napa Valley Tea, Rodriguez Farms, Yerena Farms, Toofu (phone calls: 4/22/2017) Feedback: In talking with Agnes, the owner of Napa Valley Tea, she would pay $50-75/month for the Basic Edition. She would love to join in on the early access program, and provide feedback on the software. Agnes is making a great name for herself in the Napa and Calistoga regions with her tea. She has many tea to sell and she would love to use the tool to see which products are doing well, by measuring the sales. This way, she can produce the top selling tea more. Feedback: Poli, owner of Yerena Farms, is willing to pay $100/month, for advanced edition where we will help him setup his marketing as well as selling his products. Rosario, owner of Rodriguez Farms, is also willing to pay $100 for the advanced edition, where will we help him come off the ground and do additional marketing, while using the new seller tool, to sell his products. Feedback: Tyhoon, owner of Toofu, will pay $150/month for the Enterprise Edition, where the software is adding another revenue stream to his business. Tyhoon is very technical and has been running a successful business in the San Jose and Campbell area. He makes various kinds of Tofu, which could easily be delivered to his customers, by using our tool. 8. (Switching Costs) An example customer, who is using an alternative solution, for example, yelp or google business services, that charges a monthly fee for page listing. Google business pages are helpful, although the free option is better. Yelp also charges upto $500/month for a premium business listing, however the free business option is better. With our service, the business only have to cancel existing subscription services, and sign our contract for $30/month. With our service, the customer is part of a niche, local food and farmers markets network, with access to many other local business as well as consumers, that are willing to change towards a healthy lifestyle. We provide the farmers markets by location, the business listing within, the products they are selling and prices, their contact information and websites, blogs, recipes, subscribers, location and analytics data by page views and followers. With our service, other partners in local food and farmers markets have access to our REST web services API, accessible on mashape, where other startups can build mobile applications to help the local food economy. We plan to integrate all 12000 farmers markets into our system, the data accessible through the API. With our service, the customer can view incoming traffic, for example facebook, twitter, linkedin through analytics dashboard. With our upcoming seller service, we will provide deep analytics on buyer conversion, i.e. how much consumers bought the product. 9. (Extend Validation) Validation #1: All business brands need marketing. Business develops from an idea, then the business forms a product and eventually every business wants marketing. Marketing is a way for business to create a brand that people trust. Recently, visiting a fund raising session, the thought leaders mentioned that 50% of the funding will go into product development and 50% in marketing. Hence, all business brands need marketing. Validation #2: I will make money by charging business customers for the service. In the initial interviews with the local business, the entrepreneurs and founders of the business loved it. The customer understands the power of automation. While many technical folks in the bay area prefer to hire a full time social media marketing department, many of those tasks can be automated with artificial intelligence. Facebook and Twitter charge a lot of money for auto posts and promoted tweets. Hence, charge a monthly subscription fee to the customers for using the service. Validation #3: The product can scale up to any niche market and category. The auto tweets marketing platform can scale to any niche market and category. There are many local food and farmers market business using the product. There are also many yoga ashrams and small yoga business, that are utilizing the platform to auto tweets blogs, products, prices and links. The platform also gives an analytics view to measure traffic and followers. There are also early stage startups, using the product for initial visibility and marketing. Validation #4: The local food and farmers market business need marketing. While most local food and farmers markets business are actively out in the sun, driving around and visiting multiple markets, every business wants marketing. I created a simple survey, where I asked questions, for local food and farmers market business. I would then give them a demo on my phone. The best scenario was in Healdsburg California farmers market, where I walked in and within 30 minutes signed up half of the farmers market into the service. Because every local business wants marketing. Validation #5: The local food and farmers market business wants to add revenue channels. While interviewing the local food and farmers market business, given that the local business generates X amount of revenue, every business is always looking to add another revenue channel. With the homecookme service, the local business information, phone number, address, location is on the profile page and auto tweeted through the artificial intelligence platform. This allows Google to SEO the local business. The local business is then easily found on Google searches. Hence the platform is providing a new revenue channel to the customers. Validation #6: All local business wants to eventually have a website where they can sell products and become a brand. Every small local business that sells in the local food and farmers market want to add to their online presence. 30% of the signed up local business to the homecookme service, didn’t have email address. In helping them create email address, Twitter accounts and profile pages, the next step for them is to create their own business websites. Eventually they take control over the social media themselves. Validation #7: We already have customers from local food and farmers market that want to sell more products. Many of the local food and farmers market customers, after utilizing the homecookme marketing service, now want to sell their products with seller.io. This is a great option for them, because they wouldn’t need to allocate or hire resources, to build an e-commerce solution themselves. Also, there is trust in place with the homecookme service. Now it is time to actively help them sell more products. Validation #8: We can quickly launch a seller MVP and start testing it with the local business. The initial MVP will be where a local business can register themselves, and upload pictures of the product they want to sell. They can add price, return policy and other attributes of the product. The seller platform will then run marketing for the local business, generate measurable traffic, and measure conversions. The local business can then make modifications to the product, by reviewing the seller analytics data. Validation #9: The revenue from the project will be critical to the success of the startup. With the seller platform, there is opportunity to charge customers transaction fee for every product sold. There is also opportunity to charge customers if they would like to use the marketing service. The auto tweet marketing service will generate a constant stream of traffic, from all social media channels. 10. (First Mailing) Done. The best feeling in the world is when a startup idea gets validated. An entrepreneur searches within for a long time, to find the core, the first principle. From there, once the core customer is found, a company can be established. Our vision is to help local business and farmers markets succeed through marketing and product sales. Please visit us. We are looking for co-founders, partners and help on sales. We will continue working with USDA, various farmers markets associations and investors. The goal is to help our local economy. See our customers..